Jacques Durand has been an optician distributor for Mikli Belgium, product head for Starck Eyes, project leader for Bugatti and technical advisor in colleges. He is a true professional who knows everything about the eyewear industry, from the initial design stage to consumer sales. Yet it was a long time before he had the nerve to take the leap and launch his own brand collection, Jacques Durand Lunetier. Beautiful craftsmanship is the most important aspect. Each model has its own manufacturing map, where every stage in the process is traceable. His point of reference goes back to traditions of the eyewear industry: one collection in a designer retro style and another called Kartoffel, the universal shape well-known to designers. The Jacques Durand range is sober, retro and in acetate with superbly detailed finishing. Eyewear or Sunglasses, sober or extravagant: spectacles to suit everyone, version Kartoffel by Durand.
